When the larger-than-life Rolls-Royce Phantom debuted in 2003, it represented everything the marque's then-new corporate parent, the BMW Group, knew about luxury, technology, and craftsmanship—which was plenty. It's no surprise that in the years since, despite the arrival of a long-wheelbase version in 2005, a convertible in 2008, and a coupe in 2008, the Phantom has wafted along largely unchanged. For the 2013 model year, however, the vaunted automaker has thoroughly reconsidered its flagship, and the result—the Phantom Series II—carries some notable improvements in the areas of user-friendliness, safety, connectivity, and powertrain performance.