Maxwell House Campaign: Good

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Maxwell House and advertising agency Wieden + Kennedy from Portland have released a new campaign just recently.

The video features a man, enjoying his coffee and calling it good. Not spectacular at all, you’ll think? Well, there is quite a story behind this modest word. Apparently Theodore Roosevelt had a cup of Maxell House coffee during a visit to Andrew Jackson’s Hermitage in 1907. He liked it and said that it was “good to the last drop” creating an original line for the brand.

Watch the video and have a good laugh.

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