What is technology? A tool. That's all the word means. That's certainly the newer microchip driven version of technology that can get instant communication, and while the act is going on on CNN or BBC or Sky News or other television outlets. But it also means that the power of the microchip expanded at the quantum computing. It means that we can virtually carry the artificial intelligence with us. So we are growing the intelligences and the capabilities in technology, beyond the human capacity to deal with them. And that is a growing gap that John Petersen talks about often. And sometimes when that gap appears too wide, then humans have a way to destroy the technology. We've done it in the past. That's why technology that can give instant access to information everywhere, is a wonderful thing to empower. But if it awakens expectations like helium filled balloons of people, to achieve that instantly without the means whereby they can do so, because they either lack the capacities or the resources or the opportunity or the permission, means that you... We create huge expectation gaps, and it is in those expectation gaps that humans become vulnerable to demagogic kinds or messianic kinds of messages to escape humiliation. So the technology, as is true with everything, can be a boon to us in better health care and other aspects of it, but it can also be deadly if we don't understand its impact on culture. That's why I keep saying: Culture matters. And it matters more today than it did ever before.