Moore’s Law is an accepted theorem in the technology world that approximately every 18 to 24 months technology is doubling in its’ speed and capacity. I’m sure I’ve somehow gotten that wrong but people will know what I’m talking about. Things are happening so fast in mobile, in terms of time compression that we’re down to a six month window. Products come out and within six months they’re obsolete because a newer, faster, more interesting gizmo has been added, and once it is popularly accepted there’s no going back. If people like what they are using, anything else is just, unfortunately, garbage at a certain point.