British Airways Campaign: Magic of Flight

观看次数1,522

人类判断

8.0

谢谢，您的投票已被记录，我们将会更新游戏评分。

是

否

British Airways and advertising agency OgilvyOne from London have created this incredible campaign.

The campaign takes place on the billboards outside in the city. It features a kid, trying to catch a plane. The technology used an ADSB antenna, which red the aircraft’s transponder data. So not only it made the kid to follow the plane, but also sent information about where it was headed. The campaign won the Direct Grand Prix at Cannes International Festival of Creativity.

Watch the video and tell us what do you think about it.

我们使用cookies建议内容，统计流量，个性化投放广告。使用这个网站您即同意 and 。